The Dopamine story traces back to a clichéd yet profound moment on a Bali rooftop in March 2023. After escaping the clutches of a corporate career ladder, Simon decided to take a stroll down the rabbit hole of introspection and, as you do when in Bali,  accidentally stumbled into a Men’s sharing circle. While there, he was asked what he associated with the words ‘’I LOVE’’. I didn’t even take one second and he immediately replied: Fitness.

There’s a few reasons why this was his answer. But of relevance for the dopamine story is that Simon holds a deep-rooted belief in the power of fitness and sports to connect people. It has always been one of Simon’s biggest passions to form connections through sports and sweaty workouts and most of Simon’s closest friendships were born in the gym. If a mutual love for sports and a well-rounded lifestyle can be so powerful of a connection tool, why not build a place that centers around exactly that? Connecting people through fitness.

Dopamine was born out of the desire to create a one-of-a-kind urban fitness destination where individuals can come together and forge connections through their shared love for sports and a well-rounded lifestyle, just like Simon has been fortunate enough to do. What started on a rooftop in Bali, became reality just a few weeks later, in a parking lot located at the legendary red light district street Kurfürstenstraße in Berlin. Amongst prostitutes, dope addicts and real dope dealers, dopamine 1.0 was born. You can see a little bit more about how that went The Dopamine Studio Opening